I help organisations transform customer insights, emerging technologies and business opportunities into successful products, services and innovation initiatives.
With more than 15 years of experience across automotive, financial services and technology sectors, I have worked at the intersection of Product Strategy, Innovation, Customer Experience and Service Design for organisations including BMW Group, Audi, Capital One, BBVA and ABN AMRO.
My experience spans the entire product lifecycle, from opportunity identification, customer research and future vision creation through product strategy, implementation, global market launches and continuous optimisation.
Today, I contribute to BMW Group's connected vehicle and digital services ecosystem as a Product Owner, Customer Insights Manager and Service Design Lead, helping shape customer experiences across connectivity, communication, charging and digital mobility services.
Selected highlights include developing BMW's ISO-certified innovation process, leading strategic product initiatives with budgets exceeding €2.3M, shaping future mobility concepts for Audi Business Innovation and contributing to an industry-first BMW Group digital product developed in partnership with Apple.